<?xml version="1.0" encoding="UTF-8"?>
<!--Generated by Squarespace Site Server v5.11.81 (http://www.squarespace.com/) on Mon, 28 May 2012 06:41:01 GMT--><feed xmlns="http://www.w3.org/2005/Atom" xmlns:dc="http://purl.org/dc/elements/1.1/"><title>el Wray Daily</title><subtitle>News | el Wray Design</subtitle><id>http://www.elwraydesign.com/news/</id><link rel="alternate" type="application/xhtml+xml" href="http://www.elwraydesign.com/news/"/><link rel="self" type="application/atom+xml" href="http://www.elwraydesign.com/news/atom.xml"/><updated>2012-05-02T16:00:52Z</updated><generator uri="http://www.squarespace.com/" version="Squarespace Site Server v5.11.81 (http://www.squarespace.com/)">Squarespace</generator><entry><title>Know Your Audience</title><category term="TED"/><category term="TED-Ed"/><category term="education"/><category term="learner variables"/><category term="marketing"/><id>http://www.elwraydesign.com/news/2012/5/2/know-your-audience.html</id><link rel="alternate" type="text/html" href="http://www.elwraydesign.com/news/2012/5/2/know-your-audience.html"/><author><name>el Wray</name></author><published>2012-05-02T16:00:52Z</published><updated>2012-05-02T16:00:52Z</updated><content type="html" xml:lang="en-US"><![CDATA[<p>The teachers, educators and designers at TED recently launched an educational platform called <a class="offsite-link-inline" href="http://www.youtube.com/user/TEDEducation" target="_blank">TED-Ed</a> on a dedicated YouTube channel. Unlike the 15-18 minute inspiring lectures that TED is known for, TED-Ed offers short, animated videos designed with students and teachers in mind. The lessons are more specific in regard to content and could easily be used to supplement classroom curriculum. While exploring TED-Ed I stumbled upon this gem.</p>
<p><object width="560" height="315"><param name="movie" value="http://www.youtube.com/v/Dz8E8UOBFJQ?version=3&amp;hl=en_US&amp;rel=0"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/Dz8E8UOBFJQ?version=3&amp;hl=en_US&amp;rel=0" type="application/x-shockwave-flash" width="560" height="315" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>I doubt the lesson was written with instructional designers in mind, but anyone who creates educational media should take note. Learning objectives should take priority over demonstrating your own mastery of the material and impressive vocabulary. The goal is to find that sweet spot between interest/engagement and overwhelming your learners.</p>
<h3>How do you do this? Know your audience!</h3>
<p><em>Having trouble seeing how this applies to you as a small business owner?</em></p>
<p>Let's start with a simple question and work back from there:</p>
<p>What do you use your business' web site and other marketing collateral for?</p>
<p>The easy answer is right there in the question... to market your business! But let's dig a little deeper. Web sites, brochures and even advertisements are also educational tools. As a small business owner you use these tools to educate and inform your potential customers about what you do and how you can help them.</p>
<p>Knowing your audience is the same thing as knowing your customers.</p>
<p>So when creating these marketing tools, don't hem and haw, fret and flounder, over the content development process. Ask yourself, what do my customers need to know to do business with me? Start there.</p>]]></content></entry><entry><title>Stories from the Take Out Project</title><category term="Julie Guyot"/><category term="Take Out Project"/><category term="ceramics"/><category term="community"/><id>http://www.elwraydesign.com/news/2012/4/20/stories-from-the-take-out-project.html</id><link rel="alternate" type="text/html" href="http://www.elwraydesign.com/news/2012/4/20/stories-from-the-take-out-project.html"/><author><name>el Wray</name></author><published>2012-04-20T16:00:47Z</published><updated>2012-04-20T16:00:47Z</updated><content type="html" xml:lang="en-US"><![CDATA[<p><span style="color: #353535;"><span class="full-image-float-right ssNonEditable"><span><img src="http://www.elwraydesign.com/storage/images/TOP_testimonial.jpg?__SQUARESPACE_CACHEVERSION=1334788630684" alt="" /></span></span>When <a class="offsite-link-inline" href="http://www.julieguyot.com" target="_blank">Julie Guyot</a> first asked me to be a part of the <a class="offsite-link-inline" href="http://takeoutproject.com/" target="_blank">Take Out Project</a>, my original plan was  to host a dinner party for friends to explain the project and our hopes  for building community through slower, more personal and purposeful  gatherings.</span></p>
<p><span style="color: #353535;">And then my grandmother passed away unexpectedly.</span></p>
<p><span style="color: #353535;">Devastated and hollowed, I asked Julie  if I could take one of her handmade ceramic serving dishes home with me  for the holidays. Grieving the loss, I thought what better tribute than  to gather my family around a table sharing stories and memories of my  Mimi.</span></p>
<p><span style="color: #353535;">Sadly, we never found the quiet,  reflective moment I was hoping for. While I was home, my grandfather  went into the hospital and steadily declined over the holidays. He went  into Hospice shortly thereafter and passed within the week. Needless to  say, it was a rough season. My mom losing both her parents in a month's  time - our minds and hearts were all over the place.</span></p>
<p><span style="color: #353535;">When my Pop Pops fell ill, our days  grew long and unstructured. Eating became more mechanical. I was  disappointed that the opportunity passed us by, but didn't want to  appear too upset for fear of making anyone feel worse than they already  did.</span></p>
<p><span style="color: #353535;">So I once again packed up the serving dish and carried it with me.</span></p>
<p><span style="color: #353535;">Time and space is what I felt I needed.  My new plan was to make my Pop Pop's famous spaghetti and antipasto  recipe for myself. I knew this wasn't in alignment with the original  intent of the Take Out Project, but felt it could serve as reminder of  the power and potential of the project... to heal.</span></p>
<p><span style="color: #353535;">Perhaps one of the most unexpected  moments of true connection came when I went shopping for the ingredients  for my Pop Pops antipasto. The recipe called for a bevy of meats and  cheeses, none of which I had at home or would be likely to use again.  Knowing that I was making this recipe for one, I didn't want to buy and  subsequently waste more than I'd be able to eat. I approached the deli  with a feeling of hesitation and guilt for the annoying order I was  about to unleash on some poor deli clerk - requesting just a couple  slices of salami and a single slice of four different cheeses. I decided  to preface my order with an explanation of my intent, of the Take Out  Project, my grandparents and the recipe. Maritza, the deli clerk,  listened patiently and smiled. She helped me through my order and, at  the end, even remarked "That wasn't so bad." Then, right before I turned  to leave, she looked me in the eye&nbsp; and, with the utmost sincerity,  told me she was sorry for my loss.</span></p>
<p><span style="color: #353535;">In preparing the meal I felt a certain  sense of duty to follow the recipe as close as possible. The original  instructions, inked by my Pop Pops' hand, included a few special notes  about who liked what and in what quantities. "Becky and Chuck like a lot  of cheeses and meats. Judy only eats cuckes." So I feel like my  decision not to include anchovies would have been supported since it was  obvious my Pop Pops cared more about everyone enjoying the meal than  strictly following the recipe. As I was carefully slicing and arranging  the ingredients on Julie's handmade platter I got the sense he was  looking over my shoulder, making sure I got it just right.</span></p>
<p><span style="color: #353535;">In the end, it wasn't the food I made,  the candle I lit or the glass I raised, but the thought and care I put  into each choice. It was the mindfulness of it all. I was able to savor  all the best of the moment - all the best of my Mimi and Pop Pops.</span></p>]]></content></entry><entry><title>Take Out Project</title><category term="Julie Guyot"/><category term="Take Out Project"/><category term="Tallahassee"/><category term="ceramics"/><id>http://www.elwraydesign.com/news/2012/4/18/take-out-project.html</id><link rel="alternate" type="text/html" href="http://www.elwraydesign.com/news/2012/4/18/take-out-project.html"/><author><name>el Wray</name></author><published>2012-04-18T16:00:38Z</published><updated>2012-04-18T16:00:38Z</updated><content type="html" xml:lang="en-US"><![CDATA[<p><span class="full-image-float-right ssNonEditable"><span><img src="http://www.elwraydesign.com/storage/images/TOP_logo-sq.jpg?__SQUARESPACE_CACHEVERSION=1334759959845" alt="" /></span></span>Things have been quiet here on the el Wray Design front. I've finally down-shifted to a normal human pace after running ragged for a few months. In the calm that's followed I've been able to read a few books, take in a few movies and even indulge in nap or two. One of the things I'm most excited about is the time I've had to dig deeper into a personal labor of love - the Take Out Project.</p>
<p>The <a class="offsite-link-inline" href="http://takeoutproject.com/" target="_blank">Take Out Project</a>, a ceramics sharing program, is the brainchild of Tallahassee artist <a class="offsite-link-inline" href="http://www.julieguyot.com/" target="_blank">Julie Guyot</a>. The idea is a simple one, but many folks have a hard time grasping there's no cost or catch. The Take Out Project loans out a handmade ceramic piece, perhaps a serving dish or a pair of mugs. Using the piece, you host a dinner or a party or even just a friend for coffee. Then you tell us how it went. That's it.</p>
<p>The Take Out Project asks us to  slow down and think about what we are consuming - both in terms of what we purchase and what we use in our homes - and what we put into our  bodies. In doing so, we reconnect with ourselves, those closest to us and the community in which we live.</p>
<p><span style="color: #353535;">When Julie first approached me with idea of the Take Out Project, she could barely get three words out  before I wholeheartedly agreed to help any way I could. In addition to branding the project and building it's online presence, I wanted champion the cause and help spread the word.<br /></span></p>
<p><span style="color: #353535;">A few months back Julie and I discussed setting up a pilot program to help flesh out the project. Several supporters were loaned ceramic pieces and were asked to document how they used them. Flattered to be  included in the first of these Take Out Project experiments, I had no idea  how deeply I would be touched by the initiative. I will share my story here in the coming days. Stay tuned...<br /></span></p>]]></content></entry><entry><title>Supporting Local Artists: Alex Ray</title><category term="Prezi"/><category term="SXSWedu"/><category term="artist"/><category term="commission"/><id>http://www.elwraydesign.com/news/2012/3/16/supporting-local-artists-alex-ray.html</id><link rel="alternate" type="text/html" href="http://www.elwraydesign.com/news/2012/3/16/supporting-local-artists-alex-ray.html"/><author><name>el Wray</name></author><published>2012-03-16T12:33:18Z</published><updated>2012-03-16T12:33:18Z</updated><content type="html" xml:lang="en-US"><![CDATA[<p>As I was gathering resources and piecing together my presentation for <a class="offsite-link-inline" href="http://www.sxswedu.com/" target="_blank">SXSWedu</a>, I came across the video below. It's part of the <a class="offsite-link-inline" href="http://www.born-to-learn.org/" target="_blank">Born to Learn</a> series and I wanted to use it as an introduction or primer to the discussion of relevant learning scenarios. The simple animations and poignant message inspired the design theme for my presentation media.</p>
<p><object width="650" height="360"><param name="movie" value="http://www.youtube.com/v/4D4DXLhqplU?version=3&amp;hl=en_US&amp;rel=0"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/4D4DXLhqplU?version=3&amp;hl=en_US&amp;rel=0" type="application/x-shockwave-flash" width="650" height="360" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>I decided to commission several sketches from Orlando artist <a class="offsite-link-inline" href="http://www.alexrayart.com/" target="_blank">Alex Ray</a>. I met Alex by chance at the <a class="offsite-link-inline" href="https://www.facebook.com/events/132702346849509/?ref=nf" target="_blank">Thursday Night Art Market on Wall Street</a> in downtown Orlando. I had been kicking the idea around in my head for a few days and, when I saw his art, I knew he would be able to help. Alex was a pro! We collaborated remotely and, after only a few short discussions, he had the information he needed to illustrate several scenes that I would digitize and color for use in my presentation. He was easily able to replicate the style of the "Born to Learn" video and extend the theme into imagery relevant to my presentation. This was the first time I had ever commission artwork for use in my own creative project and what a great experience it was! Alex is super talented and I can't thank him enough!</p>
<p><span class="full-image-block ssNonEditable"><span><img src="http://www.elwraydesign.com/storage/images/ESCBL-sketches.jpg?__SQUARESPACE_CACHEVERSION=1332367164399" alt="" /></span></span>&nbsp;</p>
<p>View the entire presentation on Prezi - <a class="offsite-link-inline" href="http://prezi.com/7kfoh_6_gxhl/the-challenges-of-challenge-based-learning-in-higher-education/" target="_blank">The Challenges of Challenge Based Learning in Higher Education</a></p>]]></content></entry><entry><title>SXSWish You Were Here</title><category term="Popplet"/><category term="SXSWedu"/><category term="Twitter"/><category term="conference"/><category term="inspiration"/><category term="mindmap"/><id>http://www.elwraydesign.com/news/2012/3/14/sxswish-you-were-here.html</id><link rel="alternate" type="text/html" href="http://www.elwraydesign.com/news/2012/3/14/sxswish-you-were-here.html"/><author><name>el Wray</name></author><published>2012-03-14T18:45:12Z</published><updated>2012-03-14T18:45:12Z</updated><content type="html" xml:lang="en-US"><![CDATA[<p>Just back from a week-long education + media + arts immersion at <a class="offsite-link-inline" href="http://www.sxswedu.com/" target="_blank">SXSWedu</a> in Austin. Though slightly Texas-centric, it was easily one of the most inspiring conferences I've been to in a while. There was a feeling of optimism in the air - Fewer naysayers and more voices championing the cause for a much needed paradigm shift in education.</p>
<p>Whenever I get back from a conference one of the first things my colleagues ask me is "What were the highlights/take-aways?" For me, it's impossible to know for sure. These types of events plant seeds in my mind. The ideas they grow into being depend on how much time and attention I give them. At best, my hope is to come away with a renewed sense of purpose and, with SXSWedu, I did.</p>
<p>While at conferences I tend to rely a lot of <a class="offsite-link-inline" href="https://twitter.com/#!/emilywray" target="_blank"> Twitter</a> as a note taking/reflection tool, but also to connect with  other like-minded professionals. SXSWedu was no exception. I used  Twitter to backchannel the majority of the sessions I attended and for leads on all the informal meet-ups.</p>
<p>Below is a collection of my tweets from the event, visually organized into a Popplet mind map. Next time my colleagues ask me what I learned or what I did, I am pointing them here...</p>
<p><object width="650" height="650"><param value="http://popplet.com/app/Popplet_Alpha.swf?page_id=221200&em=1" name="movie"></param><param value="true" name="allowFullScreen"></param><param value="always" name="allowscriptaccess"></param><embed src="http://popplet.com/app/Popplet_Alpha.swf?page_id=221200&em=1" height="650" width="650" allowfullscreen="false" allowscriptaccess="always" type="application/x-shockwave-flash"></embed></object></p>]]></content></entry><entry><title>SXSWedu Bound!</title><category term="Challenge Based Learning"/><category term="SXSWedu"/><id>http://www.elwraydesign.com/news/2012/1/11/sxswedu-bound.html</id><link rel="alternate" type="text/html" href="http://www.elwraydesign.com/news/2012/1/11/sxswedu-bound.html"/><author><name>el Wray</name></author><published>2012-01-11T17:01:11Z</published><updated>2012-01-11T17:01:11Z</updated><content type="html" xml:lang="en-US"><![CDATA[<h3><span class="full-image-float-right ssNonEditable"><span><img style="width: 150px;" src="http://www.elwraydesign.com/storage/images/SXSWedu.png?__SQUARESPACE_CACHEVERSION=1326297904882" alt="" /></span></span>It's official... I'm headed to Austin!</h3>
<p>As friends/fans/followers of my blog may know, I recently submitted several presentation proposals for consideration for the <a class="offsite-link-inline" href="http://www.sxswedu.com/" target="_blank">2012 SXSWedu Conference</a> in Austin, Texas.</p>
<p>I will be presenting alongside friend and colleague, Dr. Annie Tuttle, on the <a class="offsite-link-inline" href="http://panelpicker.sxswedu.com/ideas/view/14309" target="_blank">Challenges of Challenge Based Learning in Higher Education</a>, which will detail our experience implementing the framework in her Environmental Sociology Course at the University of Tampa.</p>
<p>Stay tuned for more details...</p>
<hr />
<p>Similar to other SXSW festivals (music, film, interactive), SXSWedu   is a gathering of diverse players who share an interest in bringing   teaching and learning into the 21st Century.</p>]]></content></entry><entry><title>Supporting Local Businesses: Midtown Merchants Association</title><category term="Tallahassee"/><category term="local business"/><category term="midtown"/><category term="web site"/><id>http://www.elwraydesign.com/news/2012/1/5/supporting-local-businesses-midtown-merchants-association.html</id><link rel="alternate" type="text/html" href="http://www.elwraydesign.com/news/2012/1/5/supporting-local-businesses-midtown-merchants-association.html"/><author><name>el Wray</name></author><published>2012-01-05T18:10:47Z</published><updated>2012-01-05T18:10:47Z</updated><content type="html" xml:lang="en-US"><![CDATA[<p>I'm a proud partner of the <a class="offsite-link-inline" href="http://www.iheartmidtown.com" target="_blank">Tallahassee Midtown Merchants Association</a> and look forward to all the goodness they're bringing to midtown in 2012.</p>
<h3>We launched their new web site just in time for the new year!</h3>
<p><span class="full-image-block ssNonEditable"><span><img src="http://www.elwraydesign.com/storage/images/i-heart-midtown.jpg?__SQUARESPACE_CACHEVERSION=1325787815238" alt="" /></span></span></p>]]></content></entry><entry><title>Sonoma County Backroad Challenge 2012</title><category term="fitness"/><category term="fundraiser"/><category term="print"/><id>http://www.elwraydesign.com/news/2011/12/14/sonoma-county-backroad-challenge-2012.html</id><link rel="alternate" type="text/html" href="http://www.elwraydesign.com/news/2011/12/14/sonoma-county-backroad-challenge-2012.html"/><author><name>el Wray</name></author><published>2011-12-14T18:28:28Z</published><updated>2011-12-14T18:28:28Z</updated><content type="html" xml:lang="en-US"><![CDATA[<h3><span class="full-image-float-left ssNonEditable"><span><a href="http://www.backroadchallenge.com/" target="_blank"><img src="http://www.elwraydesign.com/storage/SCBC_postcard-2012-revised.jpg?__SQUARESPACE_CACHEVERSION=1323887758695" alt="" /></a></span></span>It's that time again...</h3>
<p>I've once again teamed up with members of the Rotary Club of Petaluma Sunrise in support of the Sonoma County Backroad Challenge 2012 - a cycling fundraiser through the breathtaking Sonoma County, California scenery.</p>
<p>As a fan of all things fitness and fundraising, I'm proud to be a part of the team!</p>]]></content></entry><entry><title>Internet Marketing 101</title><category term="Client Aid"/><category term="Full Sail"/><category term="internet marketing"/><category term="social media"/><id>http://www.elwraydesign.com/news/2011/10/26/internet-marketing-101.html</id><link rel="alternate" type="text/html" href="http://www.elwraydesign.com/news/2011/10/26/internet-marketing-101.html"/><author><name>el Wray</name></author><published>2011-10-26T15:03:03Z</published><updated>2011-10-26T15:03:03Z</updated><content type="html" xml:lang="en-US"><![CDATA[<p><em><span class="full-image-float-right ssNonEditable"><span><img src="http://www.elwraydesign.com/emdtms-downloads/EMDT_EmilyWray.png?__SQUARESPACE_CACHEVERSION=1319639721798" alt="" /></span></span></em><span class="full-image-float-left ssNonEditable"><span><img src="http://www.elwraydesign.com/storage/images/IMMS-ALL.jpg?__SQUARESPACE_CACHEVERSION=1319642244962" alt="" /></span></span>Yesterday I had the good fortune to sit in on a roundtable discussion with the faculty of Full Sail University's <a class="offsite-link-inline" href="http://www.fsoblogs.com/im" target="_blank">Internet Marketing Master's Program (IMMS)</a> and the leadership of the <a class="offsite-link-inline" href="http://adultliteracyleague.org/" target="_blank">Adult Literacy League of Orlando (ALL)</a>. As a part of their community outreach effort through the <a class="offsite-link-inline" href="http://givecamporlando.org/" target="_blank">GiveCamp</a> initiative, the IMMS faculty teamed up with ALL, a local non-profit  organization, to brainstorm ideas for building their brand and  developing a strategic social media plan.</p>
<p>Of particular interest to me was which social media outlets are being used most, content development strategies and insight on how to engage an audience through these channels.</p>
<p><strong>Below is a list of my top 5 take aways from the session:</strong></p>
<ol>
<li>LinkedIn has groups! Did you know? Consider this: If your organization's entire presence on LinkedIn is connected to an individual - What happens if that person moves on? Enter LinkedIn groups.</li>
<li>One of the most important considerations for posting (whether to a blog or Facebook or Twitter) is consistency. By maintaining a schedule you are developing an expectation in your audience that they can rely on. Whether it's once a month, once a week or once a day - be consistent.</li>
<li>When deciding which individuals or institutions to become a fan of or follow, consider how those connections help tell the story of your brand. It tells your audience who you like, who you support and so much more.</li>
<li>Google offers a lot of free services to help businesses/organizations get found. Google Analytics offers insight into which keywords lead visitors to your site... try loading your blog posts with those keywords. Google AdWords offers free advertising to qualifying 501(c)3 organizations. List your business/organization with Google maps. And although Google+ doesn't have business or organizational pages yet... when they do, get one, because it will certainly be indexed in search engine results.</li>
<li>When thinking about social media, you should focus on 2 things: <ol>
<li>How to get people to join your community.</li>
<li>Why does your audience care?</li>
</ol> </li>
</ol>]]></content></entry><entry><title>Help me get to SXSWedu!</title><category term="Challenge Based Learning"/><category term="SXSWedu"/><category term="conference"/><category term="digital storytelling"/><category term="feedback"/><category term="gamification"/><id>http://www.elwraydesign.com/news/2011/10/13/help-me-get-to-sxswedu.html</id><link rel="alternate" type="text/html" href="http://www.elwraydesign.com/news/2011/10/13/help-me-get-to-sxswedu.html"/><author><name>el Wray</name></author><published>2011-10-13T16:56:05Z</published><updated>2011-10-13T16:56:05Z</updated><content type="html" xml:lang="en-US"><![CDATA[<p><span class="full-image-float-right ssNonEditable"><span><img style="width: 150px;" src="http://www.elwraydesign.com/storage/images/SXSWedu.png?__SQUARESPACE_CACHEVERSION=1318525937742" alt="" /></span></span>I am hoping to present at the <a class="offsite-link-inline" href="http://www.sxswedu.com/" target="_blank">SXSWedu</a> educational conference next spring... but I need your help!</p>
<p>Similar to other SXSW festivals (music, film, interactive), SXSWedu  is a gathering of diverse players who share an interest in bringing  teaching and learning into the 21st Century.</p>
<p>Unlike other conferences, the SXSWedu <a class="offsite-link-inline" href="http://panelpicker.sxswedu.com/" target="_blank">PanelPicker</a> allows the community (YOU!) to have a voice in the selection of  conference programming activities. You can review, comment on and vote  for the ideas you most want to see become a part of the event.</p>
<p>All of my submissions stem from my experiences and research as an Associate Course Director at Full Sail University, as well as my professional partnerships with colleagues at other educational institutions.</p>
<p><strong>Please review, engage with and vote for my SXSWedu conference submissions below:</strong></p>
<p><a class="offsite-link-inline" href="http://panelpicker.sxswedu.com/ideas/view/13985" target="_blank">RISE Model for Meaningful Feedback</a><br /> <a class="offsite-link-inline" href="http://panelpicker.sxswedu.com/ideas/view/14280" target="_blank">Building Community through Digital Storytelling</a><br /> <a class="offsite-link-inline" href="http://panelpicker.sxswedu.com/ideas/view/14309" target="_blank">Challenge Based Learning in Higher Education</a><br /> <a class="offsite-link-inline" href="http://panelpicker.sxswedu.com/ideas/view/14268" target="_blank">Gamification: Using the Power of Games to Teach</a></p>
<p><strong>Voting runs October 12-28th.</strong></p>
<hr />
<p><span class="offsite-link-inline">SXSWedu 2012</span> takes place March 6-8, 2012 in Austin, Texas.</p>]]></content></entry></feed>
