<?xml version="1.0" encoding="UTF-8"?>
<!--Generated by Squarespace V5 Site Server v5.13.158 (http://www.squarespace.com) on Wed, 22 May 2013 04:46:07 GMT--><feed xmlns="http://www.w3.org/2005/Atom" xmlns:dc="http://purl.org/dc/elements/1.1/"><title>el Wray Daily</title><subtitle>News | el Wray Design</subtitle><id>http://www.elwraydesign.com/news/</id><link rel="alternate" type="application/xhtml+xml" href="http://www.elwraydesign.com/news/"/><link rel="self" type="application/atom+xml" href="http://www.elwraydesign.com/news/atom.xml"/><updated>2013-02-06T22:37:15Z</updated><generator uri="http://five.squarespace.com/" version="Squarespace V5 Site Server v5.13.158 (http://www.squarespace.com)">Squarespace</generator><entry><title>I &lt;3 Squarespace</title><category term="CMS"/><category term="Squarespace"/><category term="content"/><category term="web site"/><id>http://www.elwraydesign.com/news/2013/2/6/i-3-squarespace.html</id><link rel="alternate" type="text/html" href="http://www.elwraydesign.com/news/2013/2/6/i-3-squarespace.html"/><author><name>el Wray</name></author><published>2013-02-06T22:23:02Z</published><updated>2013-02-06T22:23:02Z</updated><content type="html" xml:lang="en-US"><![CDATA[<p><a class="offsite-link-inline" href="http://www.squarespace.com" target="_blank"><span class="full-image-float-right ssNonEditable"><span><img style="width: 200px;" src="http://www.elwraydesign.com/storage/images/squarespace-logo-stacked-white.jpg?__SQUARESPACE_CACHEVERSION=1360189842275" alt="" /></span></span>Squarespace</a> is a content management system (CMS), robust enough for skilled developers, yet intuitive enough that most non-technical people can use it without fear of destroying their website or worse... breaking the internet.</p>
<p>You don't need to download and install any software. Squarespace is a web-based service, so you don't need hosting in order to use it. You pay a subscription fee that covers your hosting costs and access to the content management interface. A Squarespace subscription costs about the same as hosting regular web site.</p>
<p><strong>But what exactly is a content management system (CMS)?</strong></p>
<p>A CMS is a tool that allows users to edit text, photos and other files on a website via a WYSIWYG editor (What You See Is What You Get). Updating content is as easy as editing an MS Word document or sending an email. No specialized coding experience needed.</p>
<p><span class="full-image-block ssNonEditable"><span><img style="width: 650px;" src="http://www.elwraydesign.com/storage/images/SS_editing-interface.png?__SQUARESPACE_CACHEVERSION=1360190090197" alt="" /></span><span class="thumbnail-caption" style="width: 650px;">This is what the editing interface looks like as I created this post.</span></span></p>
<p>What's really cool about Squarespace as a web-based product is that you can access your site and the editing interface from any computer connected to the internet. Squarespace even has a few great mobile apps that will allow you to make certain updates to your site directly from a mobile device.</p>
<h3>I &lt;3 Squarespace!</h3>
<p>And while I have developed web sites using other platforms, I strongly recommend Squarespace to most of my clients for the simple reasons outlined below. I have no affiliation with Squarespace, just great affection.<br /><br />Squarespace:</p>
<ul>
<li>Empowers even the most technically-challenged to be able to make content changes to their site;</li>
<li>Allows for the rapid development of a professional web site at a reasonably low price;</li>
<li>Is totally customizable and includes features such as blogs, photo galleries and custom forms; and</li>
<li>Is a supported service, which means there's always someone available to help.</li>
</ul>
<p>&nbsp;</p>]]></content></entry><entry><title>Welcome to the Future</title><category term="future of design"/><category term="home office"/><id>http://www.elwraydesign.com/news/2013/2/2/welcome-to-the-future.html</id><link rel="alternate" type="text/html" href="http://www.elwraydesign.com/news/2013/2/2/welcome-to-the-future.html"/><author><name>el Wray</name></author><published>2013-02-02T15:06:59Z</published><updated>2013-02-02T15:06:59Z</updated><content type="html" xml:lang="en-US"><![CDATA[<p>In 1967, Walter Cronkite hypothesized what the home office of the future might look like on his show "The 21st Century". It's surprisingly accurate.</p>
<p>The 1967 setup bests my own with it's 3 monitors!</p>
<p><object width="640" height="480"><param name="movie" value="http://www.youtube.com/v/V6DSu3IfRlo?hl=en_US&amp;version=3&amp;rel=0"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/V6DSu3IfRlo?hl=en_US&amp;version=3&amp;rel=0" type="application/x-shockwave-flash" width="640" height="480" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>]]></content></entry><entry><title>Online Digital Storytelling Webinar</title><category term="NMC"/><category term="digital storytelling"/><id>http://www.elwraydesign.com/news/2013/1/28/online-digital-storytelling-webinar.html</id><link rel="alternate" type="text/html" href="http://www.elwraydesign.com/news/2013/1/28/online-digital-storytelling-webinar.html"/><author><name>el Wray</name></author><published>2013-01-28T13:08:54Z</published><updated>2013-01-28T13:08:54Z</updated><content type="html" xml:lang="en-US"><![CDATA[<p><span class="full-image-float-right ssNonEditable"><span><img style="width: 300px;" src="http://www.elwraydesign.com/storage/images/NMC_webinar.png?__SQUARESPACE_CACHEVERSION=1359379054994" alt="" /></span></span>Join me and my colleague Kathy Craven for  an interactive session exploring the art and science of digital  storytelling. Learn how to facilitate these dynamic projects in an  online classroom - from scripting and story boarding to production and  publishing. Learn to use collaborative web-based tools and countless  free resources to develop a practical production model for engaging your  students' creativity and critical thinking skills.</p>
<p>Hosted by the <a class="offsite-link-inline" href="http://www.nmc.org/" target="_blank">New Media Consortium</a></p>
<p><a class="offsite-link-inline" href="http://www.nmc.org/events/horizon-connect-webinar-online-digital-storytelling-5-free-easy-steps" target="_blank">Registration Information</a></p>]]></content></entry><entry><title>Back in Action...</title><id>http://www.elwraydesign.com/news/2012/10/26/back-in-action.html</id><link rel="alternate" type="text/html" href="http://www.elwraydesign.com/news/2012/10/26/back-in-action.html"/><author><name>el Wray</name></author><published>2012-10-26T20:48:12Z</published><updated>2012-10-26T20:48:12Z</updated><content type="html" xml:lang="en-US"><![CDATA[<p><span class="full-image-float-right ssNonEditable"><span><img src="http://www.elwraydesign.com/storage/logo_web.png?__SQUARESPACE_CACHEVERSION=1351284885800" alt="" /></span></span></p>
<h3>...or at least back in the office!</h3>
<p>After 6 weeks abroad, I am ready to rock n' roll with your new projects. Thanks for the patience and support while I was away.</p>
<p>Now is about that time when people start thinking of all the things they'd like to have in place for the holidays or the start of the new year... Whether it's for your business or your family, let me know how I can help!</p>]]></content></entry><entry><title>On Sabbatical</title><category term="Skype"/><category term="What's App"/><category term="sabbatical"/><id>http://www.elwraydesign.com/news/2012/9/5/on-sabbatical.html</id><link rel="alternate" type="text/html" href="http://www.elwraydesign.com/news/2012/9/5/on-sabbatical.html"/><author><name>el Wray</name></author><published>2012-09-06T00:50:23Z</published><updated>2012-09-06T00:50:23Z</updated><content type="html" xml:lang="en-US"><![CDATA[<p><span class="full-image-float-right ssNonEditable"><span><img style="width: 300px;" src="http://www.elwraydesign.com/storage/images/Camino-Shell.jpg?__SQUARESPACE_CACHEVERSION=1346893393266" alt="" /></span></span>Tomorrow I begin a 6-week sabbatical abroad. Somehow the stars have aligned for me to make a once-in-a-lifetime trip across the <a class="offsite-link-inline" href="http://en.wikipedia.org/wiki/Way_of_St._James" target="_blank">Camino de Santiago</a> in the north of Spain. Starting on the French side of <span class="st">Pyrenees</span>, I will trek nearly 500 miles along the ancient pilgrimage route to Santiago de Compostela, where tradition has it the <span class="mw-redirect">apostle</span> Saint James is buried. For many the pilgrimage has evolved into more of a spiritual journey than a religious one, which is the case for me. I trust this experience will be transformational in every sense imaginable.</p>
<p>If you need to reach me during this time, please email me or reach out on Facebook. Though I will be carrying my phone for emergency purposes, please do not call or SMS message me as I am trying to avoid exorbitant international calling fees. I intend to use <a class="offsite-link-inline" href="http://www.skype.com/intl/en-us/home" target="_blank">Skype</a> and <a class="offsite-link-inline" href="http://www.whatsapp.com/" target="_blank">What's App Messenger</a> as wifi is available. Feel free to connect with me there.</p>
<h3>Buen Camino!</h3>]]></content></entry><entry><title>RISE on the Rise</title><category term="RISE Model"/><category term="education"/><id>http://www.elwraydesign.com/news/2012/8/26/rise-on-the-rise.html</id><link rel="alternate" type="text/html" href="http://www.elwraydesign.com/news/2012/8/26/rise-on-the-rise.html"/><author><name>el Wray</name></author><published>2012-08-26T12:48:26Z</published><updated>2012-08-26T12:48:26Z</updated><content type="html" xml:lang="en-US"><![CDATA[<p>Recently the <a class="offsite-link-inline" href="http://www.risemodel.com" target="_blank">RISE Model</a> I developed was featured on the higher education subreddit of the popular social news web site <a class="offsite-link-inline" href="http://reddit.com" target="_blank">Reddit.com</a>. Registered users submit content to the site and other users then vote the submission "up" or "down", which is used to rank the post and determine its position on the site's pages.</p>
<p><span class="full-image-block ssNonEditable"><span><img style="width: 600px;" src="http://www.elwraydesign.com/storage/images/RISE-reddit.png?__SQUARESPACE_CACHEVERSION=1345985451666" alt="" /></span></span></p>
<p><a class="offsite-link-inline" href="http://www.reddit.com/r/highereducation/comments/x7ewg/rise_model_for_meaningful_feedback_this_has/" target="_blank">View or contribute to the conversation about the RISE Model.</a></p>
<p><a class="offsite-link-inline" href="http://www.risemodel.com" target="_blank">Find out more about RISE.</a></p>]]></content></entry><entry><title>So Long MobileMe!</title><category term="MobileMe"/><category term="iChat"/><category term="iCloud"/><category term="iDisk"/><category term="iWeb"/><id>http://www.elwraydesign.com/news/2012/6/21/so-long-mobileme.html</id><link rel="alternate" type="text/html" href="http://www.elwraydesign.com/news/2012/6/21/so-long-mobileme.html"/><author><name>el Wray</name></author><published>2012-06-21T16:00:25Z</published><updated>2012-06-21T16:00:25Z</updated><content type="html" xml:lang="en-US"><![CDATA[<h3><span class="full-image-float-right ssNonEditable"><span><img style="width: 250px;" src="http://www.elwraydesign.com/storage/images/MobileMe.png?__SQUARESPACE_CACHEVERSION=1340293021524" alt="" /></span><span class="thumbnail-caption" style="width: 250px;">Image Source: Me.com</span></span>Breaking News: MobileMe will be discontinued June 30th!</h3>
<p>Chances are this isn't actually breaking news to anyone. Apple made this announcement last year and has given users plenty of time to make the appropriate transitions in both technology and workflow.</p>
<p>I don't know about you, but I've procrastinated on this... Mostly because I was hoping an iDisk solution/replacement would materialize. But here we are, a little over a week from D-day and still we're left with the same options we had a year ago.</p>
<p>Anticipating the June 30th deadline, I've identified 3 areas of concern and possible solutions for MobileMe users:</p>
<ol>
<li>iDisk</li>
<li>iChat</li>
<li>iWeb</li>
</ol>
<p>As I've lamented above, there doesn't seem to be a true iDisk replacement. There are alternatives like Dropbox or SkyDrive, but even with their bells and whistles there seems to be some essential functionality missing. Over the years I've used the public folder of the iDisk as a remote transfer point for large file transfers with clients. It offered both uploading/downloading capabilities for multiple users. It did not require users to create accounts or that any folders be shared. While it was extremely slow at times, it worked for my purposes. Many blog posts have been written about the pros and cons of various cloud storage options, and it seems like Dropbox or SkyDrive are your best bets. One thing is for sure... you better get hopping and clean out that iDisk!</p>
<p>Many of my clients use their MobileMe accounts to create iChat handles. If you're making the jump to iCloud, at a certain point in the process you will be prompted to input an email address for your messaging client. If you use your MobileMe address yourname@me.com, your current handle will carry over. That said, if you prefer to create a new AIM (AOL Instant Messenger), which is a highly compatible/ubiquitous messaging client, you can <a class="offsite-link-inline" href="http://josephbustillos.com/2011/09/16/using-aol-im-with-ichat/" target="_blank">follow this AIM account creation tutorial</a>.</p>
<p>Last, but certainly not least, is the iWeb debacle. iWeb hasn't been around for a while, but there are still a lot of legacy sites hosted on soon-to-go-bye-bye MobileMe accounts. Although it will entail some work on your end, if you want to retain the content of your iWeb site, you may want to copy/paste it onto a free hosted web site service such as WordPress.com or Google Sites. There will be a lot of formatting work to be done, but what a great opportunity to revisit your content, put a new coat of paint on it and potentially attract a new client base!</p>
<p><strong>T-minus 10 days folks.</strong></p>]]></content></entry><entry><title>Know Your Audience</title><category term="TED"/><category term="TED-Ed"/><category term="education"/><category term="learner variables"/><category term="marketing"/><id>http://www.elwraydesign.com/news/2012/5/2/know-your-audience.html</id><link rel="alternate" type="text/html" href="http://www.elwraydesign.com/news/2012/5/2/know-your-audience.html"/><author><name>el Wray</name></author><published>2012-05-02T16:00:52Z</published><updated>2012-05-02T16:00:52Z</updated><content type="html" xml:lang="en-US"><![CDATA[<p>The teachers, educators and designers at TED recently launched an educational platform called <a class="offsite-link-inline" href="http://www.youtube.com/user/TEDEducation" target="_blank">TED-Ed</a> on a dedicated YouTube channel. Unlike the 15-18 minute inspiring lectures that TED is known for, TED-Ed offers short, animated videos designed with students and teachers in mind. The lessons are more specific in regard to content and could easily be used to supplement classroom curriculum. While exploring TED-Ed I stumbled upon this gem.</p>
<p><object width="560" height="315"><param name="movie" value="http://www.youtube.com/v/Dz8E8UOBFJQ?version=3&amp;hl=en_US&amp;rel=0"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/Dz8E8UOBFJQ?version=3&amp;hl=en_US&amp;rel=0" type="application/x-shockwave-flash" width="560" height="315" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>I doubt the lesson was written with instructional designers in mind, but anyone who creates educational media should take note. Learning objectives should take priority over demonstrating your own mastery of the material and impressive vocabulary. The goal is to find that sweet spot between interest/engagement and overwhelming your learners.</p>
<h3>How do you do this? Know your audience!</h3>
<p><em>Having trouble seeing how this applies to you as a small business owner?</em></p>
<p>Let's start with a simple question and work back from there:</p>
<p>What do you use your business' web site and other marketing collateral for?</p>
<p>The easy answer is right there in the question... to market your business! But let's dig a little deeper. Web sites, brochures and even advertisements are also educational tools. As a small business owner you use these tools to educate and inform your potential customers about what you do and how you can help them.</p>
<p>Knowing your audience is the same thing as knowing your customers.</p>
<p>So when creating these marketing tools, don't hem and haw, fret and flounder, over the content development process. Ask yourself, what do my customers need to know to do business with me? Start there.</p>]]></content></entry><entry><title>Stories from the Take Out Project</title><category term="Julie Guyot"/><category term="Take Out Project"/><category term="ceramics"/><category term="community"/><id>http://www.elwraydesign.com/news/2012/4/20/stories-from-the-take-out-project.html</id><link rel="alternate" type="text/html" href="http://www.elwraydesign.com/news/2012/4/20/stories-from-the-take-out-project.html"/><author><name>el Wray</name></author><published>2012-04-20T16:00:47Z</published><updated>2012-04-20T16:00:47Z</updated><content type="html" xml:lang="en-US"><![CDATA[<p><span style="color: #353535;"><span class="full-image-float-right ssNonEditable"><span><img src="http://www.elwraydesign.com/storage/images/TOP_testimonial.jpg?__SQUARESPACE_CACHEVERSION=1334788630684" alt="" /></span></span>When <a class="offsite-link-inline" href="http://www.julieguyot.com" target="_blank">Julie Guyot</a> first asked me to be a part of the <a class="offsite-link-inline" href="http://takeoutproject.com/" target="_blank">Take Out Project</a>, my original plan was  to host a dinner party for friends to explain the project and our hopes  for building community through slower, more personal and purposeful  gatherings.</span></p>
<p><span style="color: #353535;">And then my grandmother passed away unexpectedly.</span></p>
<p><span style="color: #353535;">Devastated and hollowed, I asked Julie  if I could take one of her handmade ceramic serving dishes home with me  for the holidays. Grieving the loss, I thought what better tribute than  to gather my family around a table sharing stories and memories of my  Mimi.</span></p>
<p><span style="color: #353535;">Sadly, we never found the quiet,  reflective moment I was hoping for. While I was home, my grandfather  went into the hospital and steadily declined over the holidays. He went  into Hospice shortly thereafter and passed within the week. Needless to  say, it was a rough season. My mom losing both her parents in a month's  time - our minds and hearts were all over the place.</span></p>
<p><span style="color: #353535;">When my Pop Pops fell ill, our days  grew long and unstructured. Eating became more mechanical. I was  disappointed that the opportunity passed us by, but didn't want to  appear too upset for fear of making anyone feel worse than they already  did.</span></p>
<p><span style="color: #353535;">So I once again packed up the serving dish and carried it with me.</span></p>
<p><span style="color: #353535;">Time and space is what I felt I needed.  My new plan was to make my Pop Pop's famous spaghetti and antipasto  recipe for myself. I knew this wasn't in alignment with the original  intent of the Take Out Project, but felt it could serve as reminder of  the power and potential of the project... to heal.</span></p>
<p><span style="color: #353535;">Perhaps one of the most unexpected  moments of true connection came when I went shopping for the ingredients  for my Pop Pops antipasto. The recipe called for a bevy of meats and  cheeses, none of which I had at home or would be likely to use again.  Knowing that I was making this recipe for one, I didn't want to buy and  subsequently waste more than I'd be able to eat. I approached the deli  with a feeling of hesitation and guilt for the annoying order I was  about to unleash on some poor deli clerk - requesting just a couple  slices of salami and a single slice of four different cheeses. I decided  to preface my order with an explanation of my intent, of the Take Out  Project, my grandparents and the recipe. Maritza, the deli clerk,  listened patiently and smiled. She helped me through my order and, at  the end, even remarked "That wasn't so bad." Then, right before I turned  to leave, she looked me in the eye&nbsp; and, with the utmost sincerity,  told me she was sorry for my loss.</span></p>
<p><span style="color: #353535;">In preparing the meal I felt a certain  sense of duty to follow the recipe as close as possible. The original  instructions, inked by my Pop Pops' hand, included a few special notes  about who liked what and in what quantities. "Becky and Chuck like a lot  of cheeses and meats. Judy only eats cuckes." So I feel like my  decision not to include anchovies would have been supported since it was  obvious my Pop Pops cared more about everyone enjoying the meal than  strictly following the recipe. As I was carefully slicing and arranging  the ingredients on Julie's handmade platter I got the sense he was  looking over my shoulder, making sure I got it just right.</span></p>
<p><span style="color: #353535;">In the end, it wasn't the food I made,  the candle I lit or the glass I raised, but the thought and care I put  into each choice. It was the mindfulness of it all. I was able to savor  all the best of the moment - all the best of my Mimi and Pop Pops.</span></p>]]></content></entry><entry><title>Take Out Project</title><category term="Julie Guyot"/><category term="Take Out Project"/><category term="Tallahassee"/><category term="ceramics"/><id>http://www.elwraydesign.com/news/2012/4/18/take-out-project.html</id><link rel="alternate" type="text/html" href="http://www.elwraydesign.com/news/2012/4/18/take-out-project.html"/><author><name>el Wray</name></author><published>2012-04-18T16:00:38Z</published><updated>2012-04-18T16:00:38Z</updated><content type="html" xml:lang="en-US"><![CDATA[<p><span class="full-image-float-right ssNonEditable"><span><img src="http://www.elwraydesign.com/storage/images/TOP_logo-sq.jpg?__SQUARESPACE_CACHEVERSION=1334759959845" alt="" /></span></span>Things have been quiet here on the el Wray Design front. I've finally down-shifted to a normal human pace after running ragged for a few months. In the calm that's followed I've been able to read a few books, take in a few movies and even indulge in nap or two. One of the things I'm most excited about is the time I've had to dig deeper into a personal labor of love - the Take Out Project.</p>
<p>The <a class="offsite-link-inline" href="http://takeoutproject.com/" target="_blank">Take Out Project</a>, a ceramics sharing program, is the brainchild of Tallahassee artist <a class="offsite-link-inline" href="http://www.julieguyot.com/" target="_blank">Julie Guyot</a>. The idea is a simple one, but many folks have a hard time grasping there's no cost or catch. The Take Out Project loans out a handmade ceramic piece, perhaps a serving dish or a pair of mugs. Using the piece, you host a dinner or a party or even just a friend for coffee. Then you tell us how it went. That's it.</p>
<p>The Take Out Project asks us to  slow down and think about what we are consuming - both in terms of what we purchase and what we use in our homes - and what we put into our  bodies. In doing so, we reconnect with ourselves, those closest to us and the community in which we live.</p>
<p><span style="color: #353535;">When Julie first approached me with idea of the Take Out Project, she could barely get three words out  before I wholeheartedly agreed to help any way I could. In addition to branding the project and building it's online presence, I wanted champion the cause and help spread the word.<br /></span></p>
<p><span style="color: #353535;">A few months back Julie and I discussed setting up a pilot program to help flesh out the project. Several supporters were loaned ceramic pieces and were asked to document how they used them. Flattered to be  included in the first of these Take Out Project experiments, I had no idea  how deeply I would be touched by the initiative. I will share my story here in the coming days. Stay tuned...<br /></span></p>]]></content></entry></feed>